Marla Royne Stafford

Introduction to the special issue on e-marketing
Marketing Theory 2005 5: 5-6. [PDF]  

Fang Wu and Yi-Kuan Lee

Determinants of e-communication adoption: The internal push versus external pull factors
Marketing Theory 2005 5: 7-31. [Abstract] [PDF] [References]  

Thomas W. Gruen, Talai Osmonbekov, and Andrew J. Czaplewski

How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory
Marketing Theory 2005 5: 33-49. [Abstract] [PDF] [References]  

Chatura Ranaweera, Gordon McDougall, and Harvir Bansal

A model of online customer behavior during the initial transaction: Moderating effects of customer characteristics
Marketing Theory 2005 5: 51-74. [Abstract] [PDF] [References]  

Munib Karavdic and Gary Gregory

Integrating e-commerce into existing export marketing theories: A contingency model
Marketing Theory 2005 5: 75-104. [Abstract] [PDF] [References]  

George M. Zinkhan

The marketplace, emerging technology and marketing theory
Marketing Theory 2005 5: 105-115. [Abstract] [PDF] [References]  

Utpal M. Dholakia

Concept discovery, process explanation, and theory deepening in e-marketing research: The case of online auctions
Marketing Theory 2005 5: 117-124. [Abstract] [PDF] [References]  

Banwari Mittal

Next stop, unravel: The tangled web of e-consumer research
Marketing Theory 2005 5: 125-135. [Abstract] [PDF] [References]  

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