Marketing Theory -- Table of Contents (December 1 2006, 6 [4])

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Contents: December 1 2006, Volume 6, No. 4 [Index by Author] Other Issues:

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Christian Grönroos: On defining marketing: finding a new roadmap for marketing
Marketing Theory 2006 6: 395-417. [Abstract] [PDF] [References]

Henrik Calonius: Contemporary Research in Marketing: A Market Behaviour Framework
Marketing Theory 2006 6: 419-428. [PDF] [References]

Mark Tadajewski: Remembering motivation research: toward an alternative genealogy of interpretive consumer research
Marketing Theory 2006 6: 429-466. [Abstract] [PDF] [References]

Steve Charters and Simone Pettigrew: Conceptualizing product quality: the case of wine
Marketing Theory 2006 6: 467-483. [Abstract] [PDF] [References]

Avi Shankar, Julie Whittaker, and James A. Fitchett: Heaven knows I'm miserable now
Marketing Theory 2006 6: 485-505. [Abstract] [PDF] [References]

: Amnesia and marketing theory: processes of forgetting
Marketing Theory 2006 6: 507-508. [PDF]

: Index Volume 6, 2006
Marketing Theory 2006 6: 509-510. [PDF]

Marketing Theory

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