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The 50 Most-Frequently Cited Articles
in Marketing Theory as of November 1, 2008 -- updated monthly
Most-cited rankings are recalculated at the beginning of the month.
Rankings are based on citations to articles on this journal site from articles in HighWire-hosted journals.
| 6. |
Roderick J. Brodie, Mark S. Glynn, Joel van Durme |
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Towards a Theory of Marketplace Equity: Integrating Branding and Relationship Thinking with Financial Thinking |
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Mar 01, 2002; 2: 5-28.
(In "Article")
[Abstract]
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| 7. |
Berend Wierenga |
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On Academic Marketing Knowledge and marketing Knowledge that Marketing managers Use for Decision-Making |
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Dec 01, 2002; 2: 355-362.
(In "Article")
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| 8. |
Luis Araujo |
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Markets, market-making and marketing |
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Sep 01, 2007; 7: 211-226.
(In "Article")
[Abstract]
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| 9. |
Sid Lowe, Adrian N. Carr, Michael Thomas, Lorraine Watkins-Mathys |
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The fourth hermeneutic in marketing theory |
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Jun 01, 2005; 5: 185-203.
(In "Article")
[Abstract]
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| 10. |
Alastair Tombs, Janet R. McColl-Kennedy |
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Social-Servicescape Conceptual Model |
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Dec 01, 2003; 3: 447-475.
(In "Article")
[Abstract]
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Last Updated: 11/05/2008 12:33:00
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